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B2B SaaS Funnel
B2B SaaS Website & Demo Funnel
Product website, clear demo path, and automated email onboarding designed to convert paid search traffic.
The Problem
A SaaS team was spending $8,000/month on search ads, but their home page was a technical feature list that visitors didn't understand. Form submissions were sent to a shared Gmail inbox, and sales follow-up took an average of 48 hours.
The System
Re-positioned the headline to focus on the business outcome, designed a 3-step demo request flow with Calendly integration, set up automated HubSpot lead assignment, and launched a 3-part follow-up email sequence.
Deliverables Included
Home page copy & design
3-step demo form path
Automated email sequencing
Real-time sales pipeline dashboard
Real-World Proof
BRAND
PIPELINEHQ
IMPACT
Lead response time dropped from 48 hours to 4 minutes.
“The work felt practical. Every week something shipped: a page, a campaign, a follow-up flow, or a dashboard fix.”